The Roosevelt Institution is a student think tank that has chapters all across the country. As a think tank we research, write, and publish policy
initiatives created by students, as well as putting on programming across campus. Working with Roosevelt, I've had the opportunity to travel around the country, meeting with other chapters and creating a national brand and strategy. In February, I went to a writing conference that was put together by national headquarters. Last weekend, I attended another conference at Michigan State. This is what I learned: Blogging is in, and it's here to stay.
The picture above is a screen shot of the Roosevelt Institution's Health Care blog. This blog was created by Taylor Johnson, the director of the Health Care policy center. Taylor and I both created blogs for our centers after attending the February conference, and talked about them at Michigan State this past weekend. For us, blogging is a way to create discussion between meetings, write out policy ideas, and act as another forum for student publishing.

But, as everyone in SWC 200 knows, maintaining a blog can be challenging, especially in the context of school, jobs, homework and extra curricular activities. This begs the question, how can we make our blogs more effective, generate a large readership, and share the workload?
Personally, my answer to this question is to allow for multiple authors on the blog in order to create variety and interest. Also, Laura McClure, Multimedia Editor of motherjones.com, made these suggestions when speaking at the conference:
10 Secrets Successful Bloggers Know
1) Everyone loves a list2)Most people also love embedded video, polls, charts, photos, or primary source documents. If you need a blog post idea and are coming up blank, try picking one of these options, adding "of the day," and matching topic to fit.3)Longer than 600 words is too long. When in doubt, make it two posts.4) Start with the assumption that all your blog readers have already devoured the NY Times that morning, and probably at least skimmed the Washington Post as well. Use different sources than these. BBC, the Guardian, Foreign Policy, Politico Der Spiegel, Grist, the LA Times, HuffPo, Mental Floss, The New Scientist, BoingBoing, MetaFilter, Neatorama, AndrewSullivan.com, Wonkette, Kevin Drum's MotherJones.com blog, the from page of Digg- these are good starting points; branch out from there.5) Being timely matters. Want to know what's timely right now? Try searching Twitter (sidenote: I just got a Twitter account so (if you have one too) find me and let's share tweets!)6) Aim to include at least five links per post. To maximize search engine optimization make your anchor tags proper nouns, catchphrases, and other keywords people might search for in Google.7) Headlines really matter. Start with a keyword when possible, and make it catchy.8) Consistently link to the blogs you wish would link to you; also join their comment threads. And don't be afraid to email posts you've written to blogs you like- a little chutzpah goes a long way.9) If you're funny, be funny. If you're not, be cocktail party conversational. The best bloggers are both.10) You can write about anything you want, as long as you make it interesting and leave people a small but useful factoid as a party favor.
This list has been good to me when blogging. It reminds me of what's important when generating content, not to become too verbose, and to keep things interesting. I know I don't always do everything perfectly, but I think that even conceptualizing this information is a good start. I think the next challenge is to work on generating more readers (I didn't learn any good tips on that from either conference).
I think the main thing I took away from both experiences is that blogging has become a legitimate means of self publishing and expression. As long as we take our policy blogs seriously, readers will take them seriously too. Personally, I think blogging can be exhausting. BUT, I think that it has become so engrained in youth culture, that to maintain relevancy most organizations will have to take up some form of blogging. Roosevelt is trying, and attempting to learn from the best, I'm just still not sure the best way to maintain momentum.
Images:
Teddy Roosevelt: http://www.be.wednet.edu/OurSchools/hs/staff/jlehman/lehmanweb/images/teddy-roosevelt.jpg
Roosevelt Institution: http://rooseveltinstitution.org/





















